Yes, LUCA is an additive, something extra to garner insight, which can include: Is it a case of being a little more holistic rather than starting with a hypothesis? All of this allows us to tap into real conversations beyond the level we’ve been able to before. Our data science teams were then able to apply a data science clustering approach using personality data points that data science experts aren’t necessarily used to working with. This helped the client understand the various personality profiles of those individuals, based on what they shared. We then discovered a number of much more useful, longer tail platforms for deploying content, which would hit the same target audience.įrom a personality perspective, the data was presented as a radar chart. We did have a couple of examples where a client was fixating on getting their press releases, or specific content, out to a particular media owner.īy looking at the media analysis piece, we found that out of the 24,000 articles shared, only 17 were from their desired media location. Here, we can draw hypotheses around who was influencing that target group.ĭo you have any specific examples of this in action? LUCA helps us look at the candidate and media placement piece and ask where people are really sharing content from. Understanding the personalities of the end customers, either individually or as a group cohort.the theme and topic analysis of the conversations, as well as the media shared This gives us complete context and crucial information which we can present from a data visualisation perspective.Ĭan you tell us more about how LUCA democratises data and makes it more accessible for everyone? We can follow URLs and analyse the content at the end of them to understand the conversations from a sentiment, theme, or topic perspective, all within the context of the social platform and the URL.
LUCA enables us to look at the context of both the conversation and the URL shared. the external URLs that people share, but they don’t understand where these URLs then take individuals. Social platforms are great for showing conversations that happen on their platform, i.e. How does LUCA go one further and why is that important? These can be helpful when you have new services for monitoring or social listening platforms, however, a lot of the time, they’re very good at doing particular things, but aren’t very good at others. We can take insight and rapidly convert it into something that consumers can experience or use, so we looked at some off the shelf solutions. In terms of the completeness picture and insight process, LUCA allows us to observe behaviours and capitalise on them for our clients. People often look at the funnel but lose the creation of insights, which is a problem because they drive the creative and strategic briefing processes that lead to content generated for social, web experiences, or CRM. How does LUCA help us go beyond data and gather insight in an “off the shelf” way?
We also wanted to create a platform that allowed non-technical and technical users to kick off projects or insight capabilities quickly.
Like lots of organisations during COVID, we were looking at how our team might work differently and how they could be better distributed. Generating high-quality insights at pace for other teams to consume.John provides context on what LUCA is, how it works, and why you should be using it in the marketing mix.
In the latest episode of Lab Leaders, Faye discusses LUCA with the brains of the operation, John Cunningham, Group Chief Technology Officer of UNLIMITED. It collects insights quickly and efficiently so clients can boost campaigns, and it reduces the requirement for teams to research, gather, combine, and analyse digital data. LEAN INTO LUCA – DEMOCRATISING ACCESS TO DIGITAL INSIGHTS Access digital insights at scale with LUCAĪnother string to our Human Understanding Lab’s bow, LUCA is an AI-powered service that supports fast decision-making and responsiveness to market opportunity.
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