The next section dives deeper into the architecture for both outbound and inbound messages. Solution & ArchitectureĪn integration between Amazon Pinpoint and WhatsApp can be achieved for both outbound and inbound messages. Amazon Web Services isn’t responsible for any third-party service that you use to send messages with custom channels. Note: WhatsApp is a third-party service subject to additional terms and charges. It reached 2.3 billion active users in 2022 while in January 2022, WhatsApp was the most downloaded chat and messaging app worldwide, amassing approximately 40.6 million downloads across the Apple App Store and the Google Play Store. Among many other possibilities, you can use custom channels to send messages to your customers through any API-enabled service, for example WhatsApp.Īccording to statista, WhatsApp is one of the most used apps in the world and the most popular messaging app in over 100 countries. Using Amazon Pinpoint’s custom channel you can extend its capabilities via a webhook or AWS Lambda function. In this blog you will deploy a solution that integrates Amazon Pinpoint with WhatsApp for outbound and inbound messages.Īmazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels ( push notifications, email, SMS, voice, in-app messages and custom channel).
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